Decrease in List Growth (A) Analyze the sudden decrease in list growth, create a hypothesis for why it happened, and make a recommendation to reverse it.
Olive Street Toys Case Study Write-up (15% of grade) – Deliverable is a 2-page paper (single spaced and written in 11-point Calibri font with 1” margins) that addresses the Criteria in the Olive Street Toys Case Study Rubric. Please upload your paper to Canvas by the deadline.
Olive Street Toys Case Study Rubric and requirements :
1. Recommendation: Quantitative
(A) Make a recommendation to improve financial performance and
(B) support it with quantitative data from the case study.
-A recommendation to improve financial performance is presented,with an explanation and quantitative data to support it.
2. Recommendation: Qualitative
(A) Make a recommendation to improve financial performance and
(B) support it with qualitative data from the case study.
-A recommendation to improve financial performance is presented, with an explanation and qualitative data to support it.
3. Recommendation: Additional
(A) Make a recommendation to improve financial performance and
(B) support it with qualitative or quantitative data from the case study.
-A recommendation to improve financial performance is presented, with an explanation and qualitative or quantitative data to support it.
4. Decrease in List Growth
(A) Analyze the sudden decrease in list growth, create a hypothesis for why it happened, and make a recommendation to reverse it.
(B) Support your hypothesis/recommendation using information from the case study and from our class on email marketing.
-A hypothesis on why OST saw a sudden decrease in list growth, along with a recommendation to reverse it, is presented, with information to support both.