An analysis of (Kimberly-Clark) competitive advantage and where this leads to winning (or otherwise) share over its competitors.
Assessed Task 1:
Title: A critical analysis of a marketing tool as an aid to designing a marketing strategy.
Further information: From your choice of case study (Kimberly-Clark) consider the business implications regarding competitive advantage.
Specifically, you need to produce a written report which:-
a) Provides a very brief evaluation of the concept of competitive advantage and its impact on the success of marketing strategy.
b) An analysis of (Kimberly-Clark) competitive advantage and where this leads to winning (or otherwise) share over its competitors.
Assessed Task 2:
Title: An analysis of a case study organization and recommendations for a marketing strategy, competitive positioning and marketing mix.
Further information: Prepare a marketing strategy for your case choice (Kimberly-Clark) for the next 18 months.
Specifically, you need to prepare and submit a written report on the following:
a) An analysis of the marketing situation of them using appropriate tools.
b) Your proposed marketing strategy, including objectives, strategic focus, competitive positioning and a marketing mix.