Analyze the Industry in which the firm competes using Porter’s Five Forces framework. Remember, this is an INDUSTRY analysis

Analyze the Industry in which the firm competes using Porter’s Five Forces framework. Remember, this is an INDUSTRY analysis. Use the industry that accounts for 50% of revenue of your firm or the industry that is most important to the future growth of the Company (if different). If you are uncertain, which industry to use, please consult with me in advance.

Analyze the company’s competitive position, including market share, in each material business unit, market segment or line of business. Analyze whether the company has a sustainable competitive advantage, and value proposition and business model in each segment. Identify the threats and opportunities in each segment.
Required Sources for your Mid term and Final Projects:

All public material on your company’s investor relations website: 10-K, 10-Q, 8-K and all earnings releases, and conference call webcasts or transcriipts for the last two fiscal years and the current year.
All Investor Presentations posted on your company’s websites and all webcasts of those presentations for the last two fiscal years and the current year.
Any analyst reports that are available to you either from me, Seeking Alpha, Bloomberg, or other sources. (Ask me if you need assistance in finding these).
Subscribe to Seeking Alpha notifications. You are responsible for all Seeking Alpha posts regarding your company.
Instructor Notes

At this point in the program, I expect your DCF calculations will be correctly calculated. This is the point where the focus changes to the quality of the inputs. Please think carefully about your assumptions.
Also think carefully about your valuation. For instance, if your valuation is $25 and the stock is trading for $75, it is an indication that your assumptions are vastly different than the market. We have to be respectful of market efficiency, so it is not enough to simply say the “market is wrong”. You must re-think your assumptions. If you still conclude that you are right and the market is wrong, you must justify your viewpoint (in the text).