Home Critical evaluation of the marketing communications strategy of the brand.

Critical evaluation of the marketing communications strategy of the brand.

Brand: Prada
The report will be covering the following subjects:
1. Analysis of the macro and microenvironment of the brand.
2. Positioning Strategy of the brand: Target Customer (Pen portrait)
3. Competitor analysis

4. Critical evaluation of the marketing communications strategy of the brand.
– Primary and secondary research.
– Margins (Left 1.5″ (4cm); Right 1.0″ (2.5cm); Top 1.0″ (2.5 cm); Bottom 1.0″(2.5 cm)
– Font size (Minimun 12pt/ 12 c.p.i / CGTimes, Helvetica, Times New Roman and Arial.
– Maximun assignment length does not include bibliography, title page or any appendices.

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