Discuss how you would apply the yale behavior change model to this problem, specifically focusing on aspects of the source (1 point), the nature of the communication (1 point), and the audience (1 point).
Read this article: Are you racist? You may be without even knowing it (theconversation.com)
Respond to it in 1 to 2 pages—Times New Roman, 12 point font.
1) Please include at least 4 course concepts (separate from what is required below) in your reaction to the article (define them correctly and apply them appropriately to the news article. Please BOLD the course concepts you use the first time you use each one. (4 points)
2) Then, describe how you would use what you learned in chapter 7 about attitude change to help someone overcome either Implicit or Explicit prejudice, bias, and discrimination. For this part, please discuss the differences between prejudice, bias, and discrimination (3 points). Discuss how you would apply the Yale Behavior Change Model to this problem, specifically focusing on aspects of the source (1 point), the nature of the communication (1 point), and the audience (1 point).
Three bonus points will be available if you can apply additional (not required) chapter 7 course concepts in the second part of your response. One point each; please BOLD them.
I will not be grading any portion of this assignment on writing fluency, grammar, or APA style, though it would be good practice to attempt to polish these aspects, as I will give feedback on them.
Hi please let me know if the links for the article didn’t work. Also, I uploaded our chapter 7 ppt for you.