First, review the following resources: Library Article: Corporate social advocac
First, review the following resources:
Library Article: Corporate social advocacy as engagement: Nike’s social justice communication
The Branding of Club Atletico de Madrid: Local or Global?
Brand Management
The Brand Brief Behind Nike’s Campaign
Nike’s ‘Just do it’ Slogan First Appeared in This Advert in 1988
Next, keeping in mind how the Nike brand has changed over time, find a current (within the last two years) Nike commercial online and share the link in the discussion topic. In your initial post, address the following:
Resources: https://eds-s-ebscohost-com.ezproxy.snhu.edu/eds/detail/detail?vid=0&sid=9f2ef0b2-49ce-495e-acd7-51a1259a112a%40redis&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#AN=S0363811120301326&db=edselp
https://learn.snhu.edu/d2l/le/content/1276918/Home?itemIdentifier=D2L.LE.Content.ContentObject.ModuleCO-23603765
https://eds-s-ebscohost-com.ezproxy.snhu.edu/eds/detail/detail?vid=0&sid=2b95ec17-b433-4009-b82f-84b0447263c8%40redis&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#AN=89163548&db=ers
https://www.dailymail.co.uk/video/news/video-1168365/Nikes-Just-slogan-appeared-advert-1988.html