How is the company successful in creating an ethical image to the public?
Conduct research and select an organization that is well known for its ethical culture and decision-making. Explore the approaches the company uses to communicate and advertise their ethical goals externally. In your response address the following questions:
How is the company successful in creating an ethical image to the public?
What strategies do they use to effectively communicate their ethical goals?
Which approach do you think is the most effective or unique? Is there one particular thing the organization does to maintain and foster the integrity and reputation of its ethical culture?