How might they change their current mix to become more profitable?
8-10 double spaced pages, plus cover and reference pages
Minimum of 3 references
Your goal is to improve on the company’s current market position by coming up with a new marketing strategy. Think about how you might change the current “blend” of the marketing mix that the firm is currently using. How might they change their current mix to become more profitable?
Include in your Final Project:
Table of Contents
3.0 Marketing Strategy
3.1 Marketing Mix (4 pages)
3.1.4 Promotion Mix/Communications Mix
3.2 Internet Strategy (1 page)
3.3 Global Strategy (1 page)
3.4 Customer Relationship Management Strategy (1 page)
4.1 Sales Forecast (1 page)
5.0 Conclusion (1/2 page)