Look at PepsiCo and how they pasteurise loosing health benefits but gaining in storage life.

Health drink or a new age soda?
Look at American businessman GT Dave who started kombucha business from his kitchen
Look at UK brands such as Holos and Remedy and how they are marketed towards health conscious praising the fact that they have less sugar etc..

Look at PepsiCo and how they pasteurise loosing health benefits but gaining in storage life.
Conclude that Kombucha in the UK is considered a health drink rather than a new age soda. Look at sugar tax etc..