Not-So-Wonderful World of EuroDisney”
Read the “Not-So-Wonderful World of EuroDisney” case posted above and answer the following questions based on your understanding of the case. Make sure that your answers are detailed and reflect an in-depth analysis of the case.
Answer these questions in the paper
(2) Resources attached
1. What were the factors that contributed to EuroDisney’s poor performance during its first year of operation?
2. Why was Disney unable to duplicate the success of Japan’s Disneyland in EuroDisney?
3. What changes were made in EuroDisney to improve performance? What were the results of these changes?
4. Why did the experience in France did not help Disney avoid some of the problems in Hong Kong?