Marketing
Review the information on: http://www.brandba.se/blog/brand- community-success-o
Review the information on:
http://www.brandba.se/blog/brand- community-success-on-social-media-nike
The link provides an understanding of Nike’s Brand Community and its associated benefits. Using this information and your own research with examples, describe how companies can use brand communities as a marketing research strategy initiative in order to provide additional value to consumers.