Sorry but I hope I do not offen anyone but the requirement for this discussion i

Sorry but I hope I do not offen anyone but the requirement for this discussion is has to be an American. I need it to be an American becasue requires personnal experience and living in the US to share their perspective.
Paper other requirements are as follows:
Real World example
Your best friend owns a small children’s clothing store located in the downtown area of a community of 50,000 citizens. The business has been slow the past year due to the construction of several new strip malls and a new Walmart store (Increased competition). She discovered you were taking an online marketing class and asked for your advice for ideas to increase her sales (She owns her present building and will not relocate her business, even though the downtown area is losing stores to the new strip malls). What would you tell her based on what you have learned in this course?
Research small business marketing and low-cost promotional strategies
What advice would you offer your friend?
What low-cost strategies could she employ to help stay competitive?
Share your ideas on how small businesses can compete when larger businesses come to town.
Discuss each question and support your ideas with validating scholarly research.
Required to use at least two of references listed below.

What Is a Target Market (And How to Find Yours in 2023)

Marketing Plan and Budget

Your Ultimate Guide to Marketing Objectives (Define, Measure & Examples)

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