Strategic Marketing Brief Draft III

Strategic Marketing Brief Draft III
Follow the
prompts in the Outlines below to write a paper and create a summary
presentation that discusses the following topics for your product and
company. Note that you do not need to answer the question prompts in the
Outlines below verbatim. The prompts are intended to serve as a guide
for the types of information you should include for each respective
Final Draft*
Promotional Strategy
Ethical Implications
Promotional Strategy
Recommend a strategy to position and promote the new product.
What promotional mix would you recommend for your company’s product?
Would you recommend using a push strategy, a pull strategy, or a mix of both to promote your company’s product?
or what are the competitors for your company’s product, and what
strategies would you recommend to promote the competitive positioning of
your company’s product?
Ethical Implications
Create an ethics statement for the new product.
Assuming that you have decided to sell your company’s product to a foreign market, which entry mode would you recommend and why?
a global expansion of marketing for your company’s product, which
product, pricing, distribution, and promotional strategies would you
recommend and why?
Considering the ethical implications of
selling your company’s product in domestic or foreign markets, write a
brief ethics statement that captures how your company’s brand and
product address environmental sustainability and social justice issues.
*For the Final Draft, please resubmit the prior sections from Drafts 1,
2 and 3 to submit a comprehensive paper containing all eight sections.

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