The approach to positioning their product will be discussed, and students should justify the positioning strategy as well as state objectives for the strategic marketing proposal.

Segmentation and Positioning Strategy: Toys “R” Us (the company chosen)
-Students will choose at least two segmented groups based on
demographic, psychographic, generations, geographic, geodemographics, benefits, and usage covered in the readings. Students will also provide a brief rationale for each group and describe the key traits of the chosen segmentation. The approach to positioning their product will be discussed, and students should justify the positioning strategy as well as state objectives for the strategic marketing proposal.

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