There will be a minimum of five sources required for your final paper/presentation.
Identifies a societal trend and how marketers are adjusting their marketing strategies to overcome or take advantage of that trend. Students will use secondary research to substantiate the trend and use secondary and observational research to identify changes in marketing strategies. Each paper should be 5-7 pages, typed in APA format, and double-spaced. There will be a minimum of five sources required for your final paper/presentation.
The paper can be on any current marketing trend – marketing during COVID-19, social media marketing, influencers, Internet marketing, health and diet in advertising, sports marketing, etc. I already picked a social trend which is TikTok Influencer marketing. i will attach the PowerPoint i credit to help with the paper.