This is your final assignment. In this assignment, you will need to synthesize t
This is your final assignment.
In this assignment, you will need to synthesize the following elements:
1. Create a Title Page
2. Executive Summary –
3. Assignment #1 PESTLE Analysis for Global Market Entry
4. Assignment #2 Analyzing and Targeting the Global Market Opportunity
5. Assignment #3 Marketing Mix Development & Digital Integrated Marketing Communication Plan (IMC)
6. Assignment #4 Metrics, Financials, and Leadership Framework
7. Bibliography and Appendix
8. Peer Evaluation
9. Presentation –15 – 20 minutes (10 – 15 slides). The presentation must be “professional” – as if you are presenting to the Vice President of Global Marketing on your recommendation to enter or not to enter the specific market.
Your final project submission should meet the following requirements:
Include the CUC MBA cover page, title page, executive summary, bibliography, and appendix.
Use at least two credible sources for the #4 assignment cited within the essay or presentation.
Include proper citations of any graphs or figures you do not create yourself.
Include your PowerPoint presentation.
Your final project submission should meet the following requirements:
Include the CUC MBA cover page, title page, executive summary, bibliography and appendix.
Use a minimum of 2 credible sources for the #4 assignment that are cited within the essay or presentation.
Include proper citation of any graphs or figures that you do not create yourself.
Include your PowerPoint presentation.