You are playing the role of the divisional manager of the new e-bike division of
You are playing the role of the divisional manager of the new e-bike division of Fox Factory Holding Corporation. The divisional manager is preparing to request funding to introduce the product and begin sales. Three options have been identified (note that these are fictitious assumptions):
Produce the new e-bike internally,
Outsource manufacturing to another manufacturer, and
License the design to an existing company for royalties on future sales.
Summarize the company’s financial performance, referencing key data points from the Balance Sheet and the Income Statement available in the https://investor.ridefox.com/financial-information/quarterly-results/default.aspx
Identify the highlights and areas of concern.
Calculate six different standard ratios for the company—three using Balance Sheet data and three using Income Statement data.
Include in your ratios the
current ratio,
cash ratio,
gross margin,
net profit margin, and
two others of your choosing
Explain the relevance of each of the ratios.
Must include an introduction and conclusion paragraph.
Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.